The Biotech Marketer’s Roadmap:

5 mistakes that lead to high bounce rates, low email openership, and an empty database
(even if you’re a seasoned pro)

Are you ready to start building meaningful online engagement for your brand?

My name is Bethany Zaccone and I've been a healthcare marketer for 25 years, specializing in digital initiatives

  • This crash course will teach you how to build engagement for biotech brands online, and...

  • How to avoid the 5 biggest mistakes marketers make

This free email course gives you everything you need to build your digital expertise!

Want to make sure this free email course is “worth it”?

Here's what we'll cover:

Mistake 1: You’ve made your brand the boss – and better ways to break through the noiseMistake 2: Your message is too dense – and how to build advocacy in an attention economyMistake 3: Your experience is a snoozefest – with different ways to make the most of every minuteMistake 4: Patients need a dictionary to get through your message – and tips to start speaking their languageMistake 5: There’s no mechanism for feedback – and how to maximize this often-missed opportunity

Hooray! The first lesson of The Biotech Marketer's Roadmap is on its way to your inbox.

Within the next minute or two, you're going to get an email from me (Bethany Zaccone).This email contains instructions to get started with our Biotech Marketer's Roadmap, so be sure to check it out.But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there (sometimes "email algorithms" think I'm a robot! 🤖)